Don't Sell to Just Anyone (Paperback) (ISBN-13: 9798736922925)

Every company has an ideal client for their particular business. A customer that is a "best fit" for their bottom line. The acquisition of that right client can increase profits, reduce costs, create efficiencies, and improve brand. A model to define "best fit" and identify those clients is critical to business improvement. Having a sales and marketing organization that can efficiently pursue and acquire these types of accounts can be core to your business excelling. Re-engineering your business development process can change your entire company.

Author: Ed Cole,Richard Finley
ISBN-13: 9798736922925
Publisher: Independently Published
Language: English
Published: 04/12/2021
Pages: 148
Format: Paperback
Weight: 0.39lbs
Size: 8.50h x 5.51w x 0.32d