Drafting a New Strategy for Public Diplomacy and Strategic Communication (Paperback) (ISBN-13: 9781481241618)

In May 2007, the United States Government published its U.S. National Strategy for Public Diplomacy and Strategic Communication. The strategy, authored by the Policy Coordinating Committee (PCC) on Public Diplomacy and Strategic Communication, is the first attempt at coordinating Strategic Communication efforts across the interagency community. Although a good start, the current strategy is preoccupied with the war on terror, presents a miss match in mission and objectives, fails to recognize key strategic audiences, and accepts an adversarial relationship with the media. This Strategy Research Project (SRP) paper reviews the current Strategy in terms of ends, ways, and means and in terms of its suitability, feasibility and acceptability and provides recommendations for drafting the new U.S. National Strategy for Public Diplomacy and Strategic Communication.

Author: U. S. Army War College,United States Army Colonel Timot Loney
ISBN-10: 1481241613
ISBN-13: 9781481241618
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 12/12/2012
Pages: 28
Format: Paperback
Weight: 0.20lbs
Size: 11.02h x 8.50w x 0.06d