Dream Ticket(R) Business Strategy in the Digital Age (Paperback) (ISBN-13: 9780359111916)

How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.

Author: Annie Brooking
ISBN-10: 0359111912
ISBN-13: 9780359111916
Publisher: Lulu.com
Language: English
Published: 10/01/2018
Pages: 178
Format: Paperback
Weight: 0.48lbs
Size: 8.27h x 5.83w x 0.38d