DREAM to Reality: The Framework that Builds Brands, Sparks Movements, and Drives Real Change (Hardcover) (ISBN-13: 9781968761684)

DREAM to Reality changes this almost immediately. Built around the DREAM framework-Define, Research, Experience, Apply, and Measure-leaders can call upon a proven system to turn their ambition into results.

Drawing upon his years guiding Fortune 500 brands and landmark initiatives like 'He Gets Us, ' author Jason Vanderground has experienced firsthand the questions leaders face: How can I move my team from inspiration to execution? How do I earn lasting loyalty from my customers? And how can I measure success in terms more meaningful than year-end revenue?

The answers are closer than you think. Whether you're leading an organization, launching a movement, or mapping your brand's next chapter, DREAM to Reality equips you with the tools to make good on your most audacious goals. Because your vision needs more than good intentions. It needs market-tested guidance to get you there.