Driving Green Marketing in Fashion and Retail (Paperback) (ISBN-13: 9798369351178)

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Author: Theodore K. Tarnanidis
ISBN-13: 9798369351178
Publisher: IGI Global
Language: English
Published: 05/31/2024
Pages: 336
Format: Paperback
Weight: 1.72lbs
Size: 11.00h x 8.50w x 0.70d