Dynamics of International Advertising; Theoretical and Practical Perspectives by Mueller, Barbara

Dynamics of International Advertising: Theoretical and Practical Perspectives (Paperback) (ISBN-13: 9781433127595)

Vendor: Barbara Mueller
Product type: Books
Format: Paperback
$78.75
$78.75
$78.75
Subtotal: $78.75
Dynamics of International Advertising; Theoretical and Practical Perspectives by Mueller, Barbara

Dynamics of International Advertising: Theoretical and Practical Perspectives

$78.75
Dynamics of International Advertising; Theoretical and Practical Perspectives by Mueller, Barbara

Dynamics of International Advertising: Theoretical and Practical Perspectives

$78.75
Format: Paperback
Description
Description
x

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.



Author: Barbara Mueller
ISBN-10: 1433127598
ISBN-13: 9781433127595
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 08/10/2017
Pages: 354
Format: Paperback
Weight: 1.54lbs
Size: 9.80h x 7.00w x 0.90d
By Barbara Mueller
By Barbara Mueller
x

Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, second edition, 2010).

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