E-commerce 2018 (Paperback) (ISBN-13: 9789699443060)

E-commerce 2018 continues to be a comprehensive text designed to provide students a solid foundation of E-commerce and its essential concepts. E-commerce 2018 is fully updated to cover the latest developments in the field of e-commerce. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.

Author: Amir Manzoor
ISBN-10: 9699443065
ISBN-13: 9789699443060
Publisher: Amir Manzoor
Language: English
Published: 10/12/2017
Pages: 600
Format: Paperback
Weight: 3.02lbs
Size: 11.02h x 8.50w x 1.21d