E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It by Croxen-John, Dan

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It (Paperback) (ISBN-13: 9781789664423)

Vendor: Dan Croxen-John
Product type: Books
Format: Paperback
$25.95
$25.95
$25.95
Subtotal: $25.95
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It by Croxen-John, Dan

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

$25.95
E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It by Croxen-John, Dan

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

$25.95
Format: Paperback
Description
Description
x

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.

Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Author: Dan Croxen-John, Johann Van Tonder
ISBN-10: 178966442X
ISBN-13: 9781789664423
Publisher: Kogan Page
Language: English
Published: 12/29/2020
Pages: 272
Format: Paperback
Weight: 0.85lbs
Size: 9.21h x 6.14w x 0.74d
By Dan Croxen-John
By Dan Croxen-John
x

Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimization agency. He is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for numerous associations.

Johann van Tonder is COO at AWA Digital, working with brands such as Canon, Avis and Interflora. He has trained and coached big and small e-commerce businesses around the world, and is a regular speaker at international conferences.

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