E-Marketing Set: Concepts, Methodologies, Tools and Applications (Hardcover) (ISBN-13: 9781466615984)

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds. E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author: Information Resources Management Associa
ISBN-10: 1466615982
ISBN-13: 9781466615984
Publisher: Business Science Reference
Language: English
Published: 05/31/2012
Pages: 1488
Format: Hardcover
Weight: 9.40lbs
Size: 11.50h x 9.00w x 3.70d