Early Stage Professional: starting off right (Paperback) (ISBN-13: 9780996555203)

Fergus Mellon is an experienced manager and Digital Media executive who has worked in a variety of businesses in the United States and the United Kingdom for approximately 15 years. Fergus is currently Head of Creative Services for The Americas at Criteo a fast growth, $3 billion digital media company listed on Nasdaq with offices throughout the world and headquartered in Paris, France. He manages a team responsible for $100m+ in annual advertising revenue from offices in New York City and Sao Paulo. In addition to leading the Creative Services team he is also Head of CRM & Offline Attribution, a strategic initiative that he is spearheading in the North American market. As such he is a true left/right brain manager able to work with and develop the huge variety of talents and skills that all businesses contain. He has managed early stage talent at companies of all shapes and sizes, from venture backed businesses (Meebo, acquired by Google and Federated Media, founded by John Battelle), large established US businesses (Gannett and AOL) and global "rapid growth" companies (Criteo). Fergus has had a successful career (but not outrageously so!) and was a Senior Vice President at Gannett, then a multi-billion dollar business listed on the New York Stock Exchange, by the age of 36. At the time Fergus worked at Gannett it was the largest newspaper company in the US. While successful in his career, Fergus does not write from a gold (or silicon!) plated executive tower, but instead from the perspec-tive of a manager who still has to turn up to work every day and save for his retirement (ideally in 2040!). He knows the day-to-day issues and the professional lives of the ESP that he is looking to help and coach through "Early Stage Professional: starting off right". Prior to his move into Digital, Fergus worked in the Financial Services industry in London where he worked in Financial PR/Investor Relations (Buchanan Communications) and Consumer Banking (Abbey National, now Bank Santander). He has experience of working globally across Europe, North America and Latin America. A dual British / American citizen who moved to Washington DC in 2003, Fergus currently lives in New York City with his wife, Sabeen. Fergus is a graduate of Georgetown University (MBA), The University of Warwick (BA Politics) and The University of Durham (MA Management). Contact: fergus@whattheferg.com