Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability by Reyes-Mercado, Pável

Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability (Hardcover) (ISBN-13: 9781137587411)

Vendor: Pável Reyes-Mercado
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability by Reyes-Mercado, Pável

Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

$54.99
Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability by Reyes-Mercado, Pável

Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

$54.99
Format: Hardcover
Description
Description
x

Author: Pável Reyes-Mercado
ISBN-10: 1137587415
ISBN-13: 9781137587411
Publisher: Palgrave MacMillan
Language: English
Published: 06/15/2016
Pages: 131
Format: Hardcover
Weight: 0.75lbs
Size: 8.27h x 5.83w x 0.44d
By Pável Reyes-Mercado
By Pável Reyes-Mercado
x

Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association.

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