Economics Of The Radio Industry (Hardcover) (ISBN-13: 9781258257996)

The book ""Economics of the Radio Industry"" by Hiram Leonard Jome is a comprehensive guide to the economic principles and practices that govern the radio industry. The book explores the history of radio, its technological advancements, and the regulatory framework that governs it. It also delves into the various economic models that are used in the radio industry, including advertising, subscription, and sponsorship models.The book provides insights into the economics of radio programming, including the factors that influence the content of radio shows and the role of audience demographics in determining programming decisions. It also discusses the economics of radio ownership and the challenges faced by radio station owners in the current economic climate.The author provides a detailed analysis of the economics of radio advertising, including the factors that influence ad rates, the impact of audience size and demographics on ad revenue, and the role of advertising agencies in the radio industry. The book also explores the economics of radio broadcasting and the challenges faced by radio stations in the digital age.Overall, ""Economics of the Radio Industry"" is an essential resource for anyone interested in understanding the economic principles and practices that govern the radio industry. It provides a comprehensive overview of the industry, its history, and its economic models, making it an invaluable resource for students, scholars, and industry professionals alike.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Hiram Leonard Jome
ISBN-10: 1258257998
ISBN-13: 9781258257996
Publisher: Literary Licensing, LLC
Language: English
Published: 03/31/2012
Pages: 352
Format: Hardcover
Weight: 1.41lbs
Size: 9.00h x 6.00w x 0.81d