Edison on Innovation: 102 Lessons in Creativity for Business and Beyond (Hardcover) (ISBN-13: 9780787994594)

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison's life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.

Author: Alan Axelrod
ISBN-10: 0787994596
ISBN-13: 9780787994594
Publisher: Jossey-Bass
Language: English
Published: 02/01/2008
Pages: 192
Format: Hardcover
Weight: 0.80lbs
Size: 9.30h x 6.32w x 0.77d

Review Citation(s):
Reference and Research Bk News 05/01/2008 pg. 127