EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market by Fassnacht, Martin

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Hardcover) (ISBN-13: 9783631643570)

Vendor: Martin Fassnacht
Product type: Books
Format: Hardcover
$52.85
$52.85
$52.85
Subtotal: $52.85
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market by Fassnacht, Martin

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

$52.85
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market by Fassnacht, Martin

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

$52.85
Format: Hardcover
Description
Description
x
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

Author: Martin Fassnacht,Sabine El Husseini
ISBN-10: 3631643578
ISBN-13: 9783631643570
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 04/24/2014
Pages: 127
Format: Hardcover
Weight: 0.74lbs
Size: 8.27h x 5.83w x 0.38d
By Martin Fassnacht
By Martin Fassnacht
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Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU - Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.

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