Effective Selling and Sales Management: How to Sell Successfully and Create a Top Sales Organization (Paperback) (ISBN-13: 9780595464869)

EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics:

-Creating sales materials

-Getting started

-Selling techniques

-Finding Leads

-Using the telephone effectively

-Effective presentations

-Recruiting others to sell for you

-Recruiting a sales manager

-Recruiting your own sales team

-Interviewing sales people

-Orienting new sales people

-Organizing new sales people

-Setting up a training program

-Coordinating sales activities

-Keeping your sales group motivated

-Providing extra assistance and support

-Training sales people to train others