Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation (Hardcover) (ISBN-13: 9781605662244)

Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.

Author: Stephen Burgess,Carmine Sellitto,Stan Karanasios
ISBN-10: 1605662240
ISBN-13: 9781605662244
Publisher: Information Science Reference
Language: English
Published: 02/28/2009
Pages: 354
Format: Hardcover
Weight: 2.07lbs
Size: 10.20h x 7.20w x 1.10d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 103