Elaboration of a digital marketing plan (Paperback) (ISBN-13: 9786207537075)

This book presents a digital marketing plan through social media for the Centro de Verificación Vehicular C-XL32 in Xalapa, Veracruz. The theoretical framework regarding the digital marketing plan, the Mandatory Vehicle Verification Program of the State of Veracruz and the company was established. Now, the case study is descriptive, explanatory, documentary and propositional, having as main research techniques observation, interview and analysis of consultation sources. The main result of this study was the creation of a web page for the Vehicle Verification Center C-XL32, which included several elements developed in this work. It was concluded that the digital marketing plan is indispensable for companies seeking to be competitive in a changing and post-pandemic environment.

Author: Itzel Montserrat Morales Hernández,Daniel Antonio López Lunagómez,Jorge Efrain Morales Hernández
ISBN-10: 6207537076
ISBN-13: 9786207537075
Publisher: Our Knowledge Publishing
Language: English
Published: 05/14/2024
Pages: 76
Format: Paperback
Weight: 0.27lbs
Size: 9.00h x 6.00w x 0.18d