Electoral Strategies and Political Marketing (Hardcover) (ISBN-13: 9780333558942)

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Author: Shaun Bowler
ISBN-10: 0333558944
ISBN-13: 9780333558942
Publisher: Palgrave MacMillan
Language: English
Published: 11/17/1992
Pages: 245
Format: Hardcover
Weight: 1.04lbs
Size: 8.50h x 5.50w x 0.75d