Electric Skies and Neon Dreams: The K-pop Revolution (Paperback) (ISBN-13: 9798297416000)

Dive into the world of kpop (also written k pop) with a vivid, story-driven journey through K-pop history-from basement practice rooms to stadiums lit by thousands of lightsticks. This book traces the rise of the Hallyu / Korean Wave, following the labels and legends that built a global phenomenon: SM Entertainment, JYP, YG, and HYBE. Meet early trailblazers like TVXQ and BoA, then watch how the second generation laid international foundations and the third generation redefined global ambition.

Written like a novel but anchored in research, this is your backstage pass to the craft and business of modern pop in Korea:

• The grind and hope of an idol trainee-auditions, evaluations, and the long road to debut.

• The strategy behind a comeback-concepts, teasers, and release schedules that turn a song into an event.

• How an MV is built-visual storytelling, set design, and precision choreography.

• The engine of the industry-albums, merch, branding, and the logistics of a world tour.

• The heart of the movement-fandom culture, from streaming teams and charity drives to the ocean of lightstickcolors at a live show.

Whether you're discovering K-pop for the first time or deep in the fandom, this book offers an immersive narrative and clear insight into the artists, companies, and communities powering the Korean Wave-and why it shows no sign of slowing down.