Electronic Commerce (Paperback) (ISBN-13: 9781305867819)

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Author: Gary Schneider
ISBN-10: 1305867815
ISBN-13: 9781305867819
Publisher: Cengage Learning
Language: English
Published: 02/01/2016
Pages: 624
Format: Paperback
Weight: 2.00lbs
Size: 9.10h x 7.30w x 1.00d