Electronic Commerce: The Strategic Perspective by Watson, Richard T.

Electronic Commerce: The Strategic Perspective (Paperback) (ISBN-13: 9781616100292)

Vendor: Richard T. Watson
Product type: Books
Format: Paperback
$31.50
$31.50
$31.50
Subtotal: $31.50
Electronic Commerce: The Strategic Perspective by Watson, Richard T.

Electronic Commerce: The Strategic Perspective

$31.50
Electronic Commerce: The Strategic Perspective by Watson, Richard T.

Electronic Commerce: The Strategic Perspective

$31.50
Format: Paperback
Description
Description
x
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Author: Richard T. Watson
ISBN-10: 161610029X
ISBN-13: 9781616100292
Publisher: Orange Grove Texts Plus
Language: English
Published: 09/24/2009
Pages: 115
Format: Paperback
Weight: 0.63lbs
Size: 11.00h x 8.50w x 0.24d

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