Electronic Commerce: Opportunity and Challenges (Hardcover) (ISBN-13: 9781878289766)

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

Author: Syed Mahbubur Rahman
ISBN-10: 1878289764
ISBN-13: 9781878289766
Publisher: Idea Group Publishing
Language: English
Published: 07/01/1999
Pages: 432
Format: Hardcover
Weight: 1.59lbs
Size: 9.77h x 7.08w x 0.92d

Review Citation(s):
Reference and Research Bk News 08/01/2000 pg. 96