Electronic Customer Relationship Management (Paperback) (ISBN-13: 9781138692800)

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

Author: Jerry Fjermestad,Nicholas C. Jr. Robertson
ISBN-10: 1138692808
ISBN-13: 9781138692800
Publisher: Routledge
Language: English
Published: 06/17/2016
Pages: 224
Format: Paperback
Weight: 0.88lbs
Size: 10.00h x 7.00w x 0.48d