Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes (Paperback) (ISBN-13: 9798561722615)

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

Author: Mariam Noronha
ISBN-10: 8561722614
ISBN-13: 9798561722615
Publisher: Independently Published
Language: English
Published: 11/18/2020
Pages: 120
Format: Paperback
Weight: 0.38lbs
Size: 9.02h x 5.98w x 0.25d