Elements of Pharmaceutical Pricing (Hardcover) (ISBN-13: 9780789003331)

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.


Author: E. M. (Mick) Kolassa
ISBN-10: 0789003333
ISBN-13: 9780789003331
Publisher: CRC Press
Language: English
Published: 09/19/1997
Pages: 130
Format: Hardcover
Weight: 0.88lbs
Size: 8.86h x 6.36w x 0.60d