Emerging Markets: Strategies for Competing in the Global Value Chain by Grosse, Robert

Emerging Markets: Strategies for Competing in the Global Value Chain (Paperback) (ISBN-13: 9780749474492)

Vendor: Robert Grosse
Product type: Books
Format: Paperback
$52.00
$52.00
$52.00
Subtotal: $52.00
Emerging Markets: Strategies for Competing in the Global Value Chain by Grosse, Robert

Emerging Markets: Strategies for Competing in the Global Value Chain

$52.00
Emerging Markets: Strategies for Competing in the Global Value Chain by Grosse, Robert

Emerging Markets: Strategies for Competing in the Global Value Chain

$52.00
Format: Paperback
Description
Description
x

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.

Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits.

Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available.

Online supporting resources include lecture slides that align with each chapter.

Author: Robert Grosse
ISBN-10: 0749474491
ISBN-13: 9780749474492
Publisher: Kogan Page
Language: English
Published: 11/24/2015
Pages: 272
Format: Paperback
Weight: 0.96lbs
Size: 9.61h x 6.69w x 0.57d
By Robert Grosse
By Robert Grosse
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Professor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, Can Latin American Firms Compete? was published by Oxford University Press in 2007.

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