Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover) (ISBN-13: 9781466662728)

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Author: Hatem El-Gohary
ISBN-10: 1466662727
ISBN-13: 9781466662728
Publisher: Business Science Reference
Language: English
Published: 07/31/2014
Pages: 358
Format: Hardcover
Weight: 1.74lbs
Size: 10.00h x 7.00w x 0.75d