Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport (Hardcover) (ISBN-13: 9783030764562)

This volume examines the rise of an emerging sport as a grassroots effort (or "new social movement"), arguing that the growth of non-normative sports movements occurs through two social processes: one driven primarily by product development, commercialization, and consumption, and another that relies upon public resources and grassroots efforts. Through the lens of disc golf, informed by the author's experience both playing and researching the sport, Joshua Woods here explores how non-normative sports development depends on the consistency of insider culture and ideology, as well as on how the movement navigates a broad field of market competition, government regulation, community characteristics, public opinion, traditional media, social media and technological change. Throughout, the author probes why some sports grow faster than others, examining cultural tendencies toward sport, individual choices to participate, and the various institutional forces at play.

Author: Joshua Woods
ISBN-10: 3030764567
ISBN-13: 9783030764562
Publisher: Palgrave MacMillan
Language: English
Published: 07/29/2021
Pages: 232
Format: Hardcover
Weight: 0.99lbs
Size: 8.27h x 5.83w x 0.63d