Emerging Trends and Innovation in Sports Marketing and Management in Asia (Hardcover) (ISBN-13: 9781466675278)

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Author: Ho Keat Leng
ISBN-10: 1466675276
ISBN-13: 9781466675278
Publisher: Business Science Reference
Language: English
Published: 01/31/2015
Pages: 382
Format: Hardcover
Weight: 2.58lbs
Size: 11.00h x 8.50w x 0.88d