Emotion and Reason in Consumer Behavior by Chaudhuri, Arjun

Emotion and Reason in Consumer Behavior (Hardcover) (ISBN-13: 9780750679763)

Vendor: Arjun Chaudhuri
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Emotion and Reason in Consumer Behavior by Chaudhuri, Arjun

Emotion and Reason in Consumer Behavior

$200.00
Emotion and Reason in Consumer Behavior by Chaudhuri, Arjun

Emotion and Reason in Consumer Behavior

$200.00
Format: Hardcover
Description
Description
x
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Author: Arjun Chaudhuri
ISBN-10: 075067976X
ISBN-13: 9780750679763
Publisher: Routledge
Language: English
Published: 01/09/2006
Pages: 182
Format: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.00w x 0.90d

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