Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes by Ambrogetti, Francesco

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes (Paperback) (ISBN-13: 9781927375389)

Vendor: Francesco Ambrogetti
Product type: Books
Format: Paperback
$37.54
$37.54
$37.54
Subtotal: $37.54
Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes by Ambrogetti, Francesco

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes

$37.54
Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes by Ambrogetti, Francesco

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes

$37.54
Format: Paperback
Description
Description
x
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers

Author: Francesco Ambrogetti
ISBN-10: 192737538X
ISBN-13: 9781927375389
Publisher: Hilborn Civil Sector Press
Language: English
Published: 12/14/2016
Pages: 220
Format: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.00w x 0.46d
By Francesco Ambrogetti
By Francesco Ambrogetti
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Marketing and Fundraising Director for UNICEF Italy, Francesco has 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. He has raised billions of dollars in Europe, Africa, Asia and Latin America.

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