Encyclopedia of Porcelain Enamel Advertising (Paperback) (ISBN-13: 9780764308161)

Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place attests to porcelain enamel advertising's beauty. Few collectibles are made with such long-lasting properties or have been found in such diversity. With hundreds of full color photographs, this new book will give you an idea of the beauty and diverse graphics that can be found in this very collectible area of Americana. Discover the powerful graphics that were so effective on these signs and see the wide range of advertisers who used the medium. The book is divided by manufacturing design with one chapter devoted to gasoline pump signs, a particularly popular area of collecting. Informative captions include a description, measurements, and the approximate age of the sign. This is simply the best illustrated guide to porcelain enamel advertising ever published, and an important reference to collectors and historians alike.

Author: Michael Bruner
ISBN-10: 0764308165
ISBN-13: 9780764308161
Publisher: Schiffer Publishing
Language: English
Published: 05/04/1999
Pages: 176
Format: Paperback
Weight: 2.10lbs
Size: 10.90h x 8.40w x 0.60d