Engagement Marketing (Hardcover) (ISBN-13: 9781118101025)

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.

• Learn how to create customer experiences that increase positive customer reviews and endorsements
• Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business
• Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business
• Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.