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Enterprise and Culture (Paperback) (ISBN-13: 9780415161855)
Vendor:
Colin Gray
Product type:
Books
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Description
xEnterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.
Author: Colin Gray
ISBN-10: 0415161851
ISBN-13: 9780415161855
Publisher: Routledge
Language: English
Published: 03/05/1998
Pages: 216
Format: Paperback
Weight: 1.02lbs
Size: 9.24h x 6.38w x 0.88d
By Colin Gray
xColin Gray is Director of External Affairs at the Open University Business School and Deputy Director-General of the Small Business Research Trust. His publications include Small Business in the Big Market (1992) and The Barclays Guide to Growing the Small Business (1990).
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