Enterprise Gamification: Engaging people by letting them have fun (Paperback) (ISBN-13: 9781470000646)

Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.

Author: Mario Herger
ISBN-10: 1470000644
ISBN-13: 9781470000646
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/01/2014
Pages: 368
Format: Paperback
Weight: 1.61lbs
Size: 10.00h x 7.99w x 0.76d