Entertainment-Education and Social Change: History, Research, and Practice (Paperback) (ISBN-13: 9780805845532)

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.

Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.


Author: Arvind Singhal
ISBN-10: 0805845534
ISBN-13: 9780805845532
Publisher: Routledge
Language: English
Published: 11/01/2003
Pages: 482
Format: Paperback
Weight: 1.42lbs
Size: 8.98h x 6.58w x 0.99d