Entrepreneurial Marketing: How to Develop Customer Demand by Nijssen, Edwin J.

Entrepreneurial Marketing: How to Develop Customer Demand (Hardcover) (ISBN-13: 9780367445317)

Vendor: Edwin J. Nijssen
Product type: Books
Format: Hardcover
$220.00
$220.00
$220.00
Subtotal: $220.00
Entrepreneurial Marketing: How to Develop Customer Demand by Nijssen, Edwin J.

Entrepreneurial Marketing: How to Develop Customer Demand

$220.00
Entrepreneurial Marketing: How to Develop Customer Demand by Nijssen, Edwin J.

Entrepreneurial Marketing: How to Develop Customer Demand

$220.00
Format: Hardcover
Description
Description
x

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.



Author: Edwin J. Nijssen
ISBN-10: 036744531X
ISBN-13: 9780367445317
Publisher: Routledge
Language: English
Published: 09/15/2021
Pages: 164
Format: Hardcover
Weight: 0.95lbs
Size: 9.21h x 6.14w x 0.44d
By Edwin J. Nijssen
By Edwin J. Nijssen
x

Edwin J. Nijssen is Professor of Marketing at the Eindhoven University of Technology, the Netherlands.

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