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This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
Paul Burns is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK. He has been Pro Vice Chancellor and for 10 years was Dean of the Business School, stepping down in 2011. Over his 40-year career he has been an academic, an accountant and an entrepreneur - giving him unrivalled academic and practical insight into the entrepreneurial process. As well as launching and running his own business, he has helped develop hundreds of business plans and has worked with entrepreneurs, small firms and their advisors, helping launch successful businesses.
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