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The crisis caused by COVID 19 poses a major challenge for the global economy and business. It has been a test for economic resilience and how this crisis will affect business activities will be determined by their competitiveness.
Mirjana Radovic-Markovic is professor and principal research fellow at the Institute of Economic Sciences, Belgrade, Serbia.
Borislav Đukanovic is professor at the University Donja Gorica, Podgorica, Montenegro.
Dusan Markovic is professor of applied studies at the Belgrade Academy of Business and Art, Belgrade, Serbia.
Arsen Dragojevic is a researcher at Ipsos Strategic Marketing in Belgrade, Serbia.
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