Entrepreneurship - Digital Transformation, Education, Opportunities and Challenges: Digital Transformation, Education, Opportunities and Challenges (Hardcover) (ISBN-13: 9780854665365)

Digital transformation and artificial intelligence play an important role in entrepreneurship. This book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. Recent shifts in business models focus on digital transformation and well-being. Entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. This volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education. It is designed for entrepreneurs, researchers, teachers, students, and anyone interested in understanding and leveraging these trends.

Author: Larisa Ivascu
ISBN-10: 0854665366
ISBN-13: 9780854665365
Publisher: Intechopen
Language: English
Published: 01/29/2025
Pages: 242
Format: Hardcover
Weight: 1.41lbs
Size: 10.00h x 7.00w x 0.56d