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With rare insight into the inner workings of Disney, Entrepreneurship the Disney Way gives the reader the tools they need to lead effectively, to innovate, and to create a successful entrepreneurial organization modelled on one of the most successful companies in history.
Michael G. Goldsby is the Chief Entrepreneurship Officer and Stoops Distinguished Professor of Entrepreneurship at Ball State University, USA.
Rob Mathews is the Director of the Institute for Entrepreneurship and Free Enterprise at Ball State University, USA.
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Take 20% off your first order
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