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Entry Strategies for International Markets (Paperback) (ISBN-13: 9780787945718)
Vendor:
Franklin R. Root
Product type:
Books
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Description
xSage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Author: Franklin R. Root
ISBN-10: 0787945714
ISBN-13: 9780787945718
Publisher: Jossey-Bass
Language: English
Published: 10/23/1998
Pages: 288
Format: Paperback
Weight: 0.70lbs
Size: 9.26h x 6.04w x 0.73d
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Author: Franklin R. Root
ISBN-10: 0787945714
ISBN-13: 9780787945718
Publisher: Jossey-Bass
Language: English
Published: 10/23/1998
Pages: 288
Format: Paperback
Weight: 0.70lbs
Size: 9.26h x 6.04w x 0.73d
By Franklin R. Root
xFRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.
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