Envisioning the Unobvious: A Playbook to Build Your Future (Paperback) (ISBN-13: 9791281627390)

a leader, a mom, and a champion for good - she wasn't expected to amount to much as a child. Growing up in a small town in Italy, Federica defied the odds of her quite challenging situation and earned an MBA. In a whirlwind career, she has continued to expand her personal horizons while breaking boundaries across industries and continents. Learning to fully utilize basic human qualities, she unlocked the ability to "dream-plan," transforming imagination into reality. Federica has worked for global players in tech such as Samsung, Philips and Ericsson where she rose to senior management positions. Recruited to the fashion industry by Dolce & Gabbana, she was a key figure in the company's global expansion, first as Global VP at the Milan headquarters and then in NYC as President of North America. Before moving to the United States, she served as SVP of the Brand business unit at high-end automaker Ferrari. When she later joined Land's End, she became the first Italian-born CEO of a publicly traded American company, and later in China as International CEO of Secco, a Beijing-based e-commerce company. The pandemic reaffirmed her vision to lead a purpose-driven organization, and she became CEO of the Global Fashion Agenda, where she applied her dedication to transforming fashion into a net positive industry. Under the patronage of Her Majesty the Queen of Denmark, the esteemed non-profit organization fosters industry collaboration on sustainability to accelerate impact. Federica's story reflects on the value of innovation, the importance of perseverance in bringing disruptive change, and the leadership lessons learned as she forged her path always with an unobvious approach.