Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era by Boustani, Ghalia

Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era (Hardcover) (ISBN-13: 9781138586963)

Vendor: Ghalia Boustani
Product type: Books
Format: Hardcover
$68.99
$68.99
$68.99
Subtotal: $68.99
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era by Boustani, Ghalia

Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

$68.99
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era by Boustani, Ghalia

Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

$68.99
Format: Hardcover
Description
Description
x

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.



Author: Ghalia Boustani
ISBN-10: 113858696X
ISBN-13: 9781138586963
Publisher: Routledge
Language: English
Published: 08/20/2019
Pages: 116
Format: Hardcover
Weight: 0.65lbs
Size: 8.50h x 5.50w x 0.38d
By Ghalia Boustani
By Ghalia Boustani
x

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.

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