Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money (Paperback) (ISBN-13: 9781118427330)

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising--developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Author: G. Douglass Alexander, Kristina J. Carlson
ISBN-10: 1118427335
ISBN-13: 9781118427330
Publisher: Jossey-Bass
Language: English
Published: 10/03/2005
Pages: 206
Format: Paperback
Weight: 0.81lbs
Size: 10.00h x 7.00w x 0.44d