Ethical Branding and Marketing: Cases and Lessons (Hardcover) (ISBN-13: 9781138337275)

Hagai Gringarten, M.B.A., Ph.D., is a professor and a branding expert. He teaches branding and marketing at St. Thomas University's Gus Machado School of Business, and he is a Visiting Professor at Harbin Finance University in China. He has served as president of the American Marketing Association South Florida chapter and co-authored a bestselling book about coffee. He also pursued postgraduate studies at Harvard Graduate School of Business and the Kellogg School of Management. Dr. Gringarten serves as a faculty advisor to the American Marketing Association chapter at STU and is the founder and Editor-in-Chief of the Journal of Multidisciplinary Research, a peer-reviewed academic journal. He is also co-founder and faculty advisor of the Journal of Student Research and serves on the editorial board of the Journal of International & Interdisciplinary Business Research, a California State University system publication.

The Reverend Professor Ra伃 Fern疣dez-Calienes, Reverend Professor, Ph.D., teaches at St. Thomas University, where he is Adjunct Professor of Management Ethics in the Gus Machado School of Business, Senior Research Fellow at the Human Rights Institute, and formerly Visiting Associate Professor in the School of Law. He is Managing Editor of the peer-reviewed Journal of Multidisciplinary Research and a past Deputy Editor of the American Bar Association's International Law Year in Review.