Ethics in Marketing and Communications: Towards a Global Perspective by McKinley, M.

Ethics in Marketing and Communications: Towards a Global Perspective (Hardcover) (ISBN-13: 9780230358553)

Vendor: M. McKinley
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Ethics in Marketing and Communications: Towards a Global Perspective by McKinley, M.

Ethics in Marketing and Communications: Towards a Global Perspective

$54.99
Ethics in Marketing and Communications: Towards a Global Perspective by McKinley, M.

Ethics in Marketing and Communications: Towards a Global Perspective

$54.99
Format: Hardcover
Description
Description
x
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Author: M. McKinley
ISBN-10: 0230358551
ISBN-13: 9780230358553
Publisher: Palgrave MacMillan
Language: English
Published: 12/13/2011
Pages: 130
Format: Hardcover
Weight: 0.70lbs
Size: 8.50h x 5.50w x 0.60d
By M. McKinley
By M. McKinley
x
MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

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