Ethics, Social Responsibility and Sustainability in Marketing (Paperback) (ISBN-13: 9789811379260)

1 Overview
Ipek Altinbasak-Farina and Sebnem Burnaz
PART I Ethics in Marketing2 The Politics of Purchasing: Ethical Consumerism in TurkeyAbdulkadir Ozturk, Sima Nart, and Remzi Altunisik
3 Spark Emotions to Intensify Ethical SensitivityH. Eser Borak
4 Competitive Deviance from Ethicality: A Focus on Online SettingsGozde Nur Kazazoglu Sahin, A. Bengi Ozcivan, and Sebnem Burnaz
5 Ethics in Sustainabilty MarketingCanan Madran
PART II Social Responsibility in Marketing6 Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral OutlookHatice Aydin
7 Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective Halil Emre Akbas, Serdar Bozkurt, Sadiye Oktay, and Semih Yilmazer
8 The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case StudyGresi Sanje and Eser Levi
9 Psychological Barriers to Environmentally Responsible ConsumptionInci Dursun
10 Corporate Social Responsibility In Packaging: Environmental and Social IssuesMeltem Kiygi Calli
11 A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies Supriti Mishra and Gargee Banerjee
PART III Sustainability in Marketing12 Non-Profit Foundation and Brand Alliances As A Reputation Management ToolMerve Yanar Gurce and Ibrahim Kircova
13 Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle ScaleEzgi Merdin-Uygur
14 Sustainability Practices of Higher Education Institutions: An Analysis from a Developing CountrySerap Atakan and Tutku Eker Iscioglu
15 Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model Mine Yilmazer and Meltem Onay
16 Developing Sustainable Strategies at the Base of the PyramidRanjit Voola and Archana Voola
17 Do We Know Organic Food Consumers? Personal and Social Determinants of Organic Food Consumption Sevtap Unal, F.Gorgun Deveci, and Tugba Yılmaz
18 Profiling Green Consumers in an Emerging Country ContextIpek Altinbasak- Farina and Gozde Guleryuz-Turkel

About the AuthorsIndex


Author: Ipek Altinbasak-Farina
ISBN-10: 9811379262
ISBN-13: 9789811379260
Publisher: Springer
Language: English
Published: 08/14/2020
Pages: 279
Format: Paperback
Weight: 0.96lbs
Size: 9.21h x 6.14w x 0.65d