Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective (Hardcover) (ISBN-13: 9781137350428)

Vendor: S. Bullo
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

$54.99
Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

$54.99
Format: Hardcover
Description
Description
x
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Author: S. Bullo
ISBN-10: 1137350423
ISBN-13: 9781137350428
Publisher: Palgrave MacMillan
Language: English
Published: 08/22/2014
Pages: 207
Format: Hardcover
Weight: 0.88lbs
Size: 8.50h x 5.50w x 0.56d
By S. Bullo
By S. Bullo
x

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

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