Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective (Paperback) (ISBN-13: 9781349468362)

Vendor: S. Bullo
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

$54.99
Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective by Bullo, S.

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

$54.99
Format: Paperback
Description
Description
x
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Author: S. Bullo
ISBN-10: 1349468363
ISBN-13: 9781349468362
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2014
Pages: 207
Format: Paperback
Weight: 0.56lbs
Size: 8.50h x 5.50w x 0.46d
By S. Bullo
By S. Bullo
x

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

Recently Viewed Products